Sheba&Co. POS Activation
Bags of Variety with SHEBA & CO.
We developed a POS promotion for Mars Petcare, with the aim of attracting new buyers to the participating brands. The action mechanics were therefore aimed at generating cross-brand product purchases. Anyone who bought a certain number of products from the participating brands during the promotion period, saved money.
All they had to do was present the “spoiling bag” at the checkout; a discount coupon was attached to its back, which was used for settlement with the clearing agency.
by pro concept